Social media platform X, formerly known as Twitter, is planning to introduce video and audio calling features as part of its efforts to create a comprehensive “everything app” in order to maintain a competitive edge against Meta Platforms-owned Threads.
Elon Musk, the owner of X, has announced that users will not require a phone number to access these features, which will be accessible on Apple’s iOS, Google’s Android, and personal computers. However, Musk did not provide a specific timeline for the release of these features.
Following the rebranding of Twitter as X, Musk has expressed his intention to transform the platform into a super app that offers a wide range of services, including messaging, social networking, and peer-to-peer payments. This vision draws parallels with Tencent’s WeChat app, which has become an integral part of daily life in China.
Elon Musk, who remains actively involved in product development at X despite appointing a new CEO in May, is also pushing for changes in how news links are displayed on the platform. These changes have the potential to impact the reach of news publishers.