Are you ready to join an innovative startup with a thriving North American customer base? 7Vals is on the lookout for a Digital Marketing Strategist to steer our marketing initiatives towards new horizons. At 7Vals, you will have the thrilling opportunity to collaborate closely with our exceptional technical, sales, and marketing teams. We’re committed to becoming a global leader in the Asset Management and Rental Management domain with our cutting-edge SaaS-based products.
As a Digital Marketing Strategist at 7Vals, you will be at the forefront of shaping our digital marketing efforts. Your role will encompass a range of exciting responsibilities:
- Crafting Digital Marketing Initiatives: You will be responsible for planning and executing marketing campaigns that not only boost brand recognition but also generate high-quality leads. Keeping a close eye on Return on Investment (ROI) will be a vital part of your role.
- Content Mix Management: To support integrated campaigns, you will determine the ideal mix of content. This includes crafting outbound emails, creating campaign landing pages, conducting webinars, developing engaging infographics, and managing social media content.
- Data-Driven Decision Making: Utilize your analytical skills to identify and test emerging opportunities for business growth and improvement within the market.
- Pipeline Analysis: A key part of your role will involve analyzing the marketing pipeline and implementing action plans to enhance and maximize ROI.
- Display Campaign Management: You will develop effective display campaigns, including banner ads, social media promotions, and retargeting initiatives.
- SEM Expertise: Plan and execute Search Engine Marketing (SEM) programs for keyword discovery, keyword expansion, ad copywriting, ad grouping, landing page optimization, testing, and in-depth analysis.
- Competitor Analysis: Research and analyze competitor SEM campaigns to stay at the forefront of industry trends and best practices.
- A/B Testing: Implement A/B testing, focusing on ad copy and landing page optimization to enhance click-through and conversion rates.
- Forecasting and Target Achievement: You will be responsible for developing and managing forecasts, implementing strategies to achieve and exceed targets.
Qualifications and Application
We welcome individuals with degrees in Management Sciences, Business Analytics, or Digital Marketing to apply for this exciting opportunity. If you’re ready to be part of a dynamic team and drive innovation in the digital marketing space, we encourage you to submit your application using the following LinkedIn link.
At 7Vals, we’re committed to fostering a diverse and inclusive workplace. We value fresh perspectives and innovative thinking, and we look forward to welcoming you to our team as we strive to redefine the future of Asset Management.
Join us on this incredible journey to shape the future of Asset Management with innovative technology and forward-thinking digital marketing strategies! Your expertise can make a significant impact at 7Vals.