TikTok is trying out a new feature that would enable users in certain regions to upload videos of up to 15 minutes in length. This marks an increase from the previous limit of 10 minutes on the popular video-sharing platform.
The feature was first spotted by social media consultant Matt Navarra, and it allows users to upload videos both from the TikTok app and desktop. He shared a screenshot of a message that users with access to the feature received.
TikTok, originally known for short video content, has been gradually embracing longer videos. In February 2022, they extended the video limit from three to 10 minutes. Before that, the maximum video duration was just 60 seconds.
This move to longer videos will provide creators with more room to share detailed content with their audience, whether it’s about cooking recipes, beauty tips, or comedy skits. Currently, videos exceeding the 10-minute limit direct viewers to a second video labeled as ‘Part Two’.
These changes are setting TikTok and YouTube on a collision course, as they both compete in the realm of long-form video content and the expansion of horizontal screen viewing on TikTok.
While TikTok has confirmed the testing of this new feature, they haven’t indicated whether it will be made available to all users on a broader scale.
